Performance of Social Media Marketing Communications of Industrial Companies

Social media activities create additional opportunities for industrial companies to increase sales in markets. The results will be influenced by the intensity of communications and posting online, as well content its integrity. article analyses current trends, prospects possibilities using digital marketing Advantages disadvantages social are identified. authors propose a methodology assessing performance companies. It includes correlation analysis, one-way ANOVA test t-test. have conducted study operating PVC profile market. Methods mathematical statistics were used hypotheses about influence on SEO promotion Analysis producers showed that with active approach significantly more search queries Yandex engine.